Name Validation

What’s in a name?

Your brand has a lot riding on getting your customer and prospects names right. Accurate names are key to effective personalization and also an important indicator of fraudulent and bogus web form submissions.  

Name Validation verifies first and last names using a global database of more than 1.4 million first names and 2.75 million last names, correcting common mistakes and flagging garbage before it enters your database.

Features and Benefits

40-Step Process Checks, Corrects & Scores Names

Our real-time name validation service corrects and then tests against a proprietary database containing millions of consumer names to determine an overall quality score.

Your business can use this score to block or deny bogus submissions from entering your sales and marketing automation platforms.

Get Your Customer’s Names Right

First impressions are everything and getting your customer's name is a great start.

Name Validation detects whether the name is a business or person and associates gender to aid sales, call center and customer service staff to more effectively communicate with prospects and customers.

Our service corrects first and last names while identifying possible name variations and supports global personalization with accented characters often found in international names.

Keep Your CRM Clean

There is a high cost associated with bogus contacts in your CRM and business platforms.

Name Validation stops fraudulent leads at the point of entry by flagging vulgar, celebrity and garbage names. In addition, complex, compound names like "Mr. and Mrs. Jim and Susan Wilson II” are broken into individual elements for uniform name insertion.

Standardizes Data Across Internal Systems

Name Validation standardizes names in the same format to ensure you have uniformity and consistency across multiple internal systems.

Using similar name matching, duplicate records can be flagged to weed out redundant data.